It turns out an overactive curiosity gland is a useful asset. In my case, it’s given me a career spanning 25 years as a copywriter and brand strategist for some of the UK’s most respected agencies and brands.

I cut my teeth on charity campaigns. It’s there I learned that a few carefully chosen words can change how people feel. Pitch a good case to the consumer and you should be able to quietly persuade them with every sentence.

In 1998 I became the Creative Director of a large integrated agency in London responsible for the output of nine creative teams. Then my head was turned by the creative possibilities of technology and I remained a Digital Creative Director for over a decade.

Words are my stock-in-trade. Like a Cyrano De Bergerac I’m paid to woo, except the object of my affections change with every brand. Whether you’re talking to adventurous kids, gin drinkers or the recently bereaved, I can quickly step into your brand ‘tone of voice’, or help you create a more distinctive one if you’re not 100% happy with where you are now.

Here are some of the ways I can help.

  • Copywriting

  • Planning and writing websites

  • Tone of Voice Workshops

  • Brand Strategy Workshops

  • Campaign propositions or ‘the big idea’

And, if you'd like to know what I'm like to work with, please venture over to my recommendations on Linked In.




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