It turns out an overactive curiosity gland is a useful asset. In my case, it’s given me a career spanning 25 years as a copywriter and brand strategist for some of the UK’s most respected agencies and brands.
I cut my teeth on charity campaigns. It’s there I learned that a few carefully chosen words can change how people feel. Pitch a good case to the consumer and you should be able to quietly persuade them with every sentence.
In 1998 I became the Creative Director of a large integrated agency in London responsible for the output of nine creative teams. Then my head was turned by the creative possibilities of technology and I remained a Digital Creative Director for over a decade.
Words are my stock-in-trade. Like a Cyrano De Bergerac I’m paid to woo, except the object of my affections change with every brand. Whether you’re talking to adventurous kids, gin drinkers or the recently bereaved, I can quickly step into your brand ‘tone of voice’, or help you create a more distinctive one if you’re not 100% happy with where you are now.
Here are some of the ways I can help.
Planning and writing websites
Tone of Voice Workshops
Brand Strategy Workshops
Campaign propositions or ‘the big idea’
And, if you'd like to know what I'm like to work with, please venture over to my recommendations on Linked In.