Project type: Brand development, packaging, advertising, POS, App development, website content
The Scottish Midge Forecast App
The televised Scottish Midge Forecast is put together by Dr Alison Blackwell from Edinburgh University, one of the world's leading midge experts. Our brief was to turn it into a handy App for anyone hitting Scotland's lochs, trails and mountains.
Using midge data from traps around Scotland, together with a weather algorithm, the App gives users midge levels at points across Scotland. Users can also tweet midge levels from their exact location
In 2010 it won Best App at the DADIs.
A new brand is born
When Dr Blackwell decided to create an insect repellent that would truly fend off Scotland's pesky blighters, we were up for the challenge!
I was part of the creative team who named the product, devised the tone of voice and produced the collateral needed to launch the new brand.
Smidge. Launched with next to no budget is now Scotland's number one insect repellent brand.
Also winner of a 2011 Marketing Society Marketing Star Award.