Project type: Video content, web content
For all sorts of reasons, people struggle to find the words to talk about sex. The aim of this campaign was to help people understand the importance of talking about sex. Relationships work better when you talk about sex, we just needed to help people 'Find the words'. These short online films helped show how others had started the conversation. They were scripted and filmed to look as natural as possible.
I helped create the 'Find the words' campaign, wrote the scripts and all associated online content and digital display advertising.
You can watch them on www.sexualhealthscotland.com.
This campaign was designed to fit into an already existing site. I restructured the site map, reviewed and amended all content as well as create and write the new sections of the site.