Project type: Website - Education sector
Edinburgh has an enviable share of independent schools. Erskine Stewart's Melville is the largest. Our brief was to create a new website that would capture the ethos of the school and win over prospective parents and students.
In the planning stages of the new site it was my role to create user personas, conduct a content audit and create the new site map and wireframes.
I also helped to interview key members of staff to capture their views on what sets the school apart. This provided some excellent new content and valuable soundbites which then helped me write the content for the site.
The site begins to address parents questions and concerns directly from the home page. ESMS are very happy with the results.